Workyard × Cold Email

Angles we could test next

Six directions for the next campaign, past the job-cost one already running. Have a look and tell us which one or two you'd bet on. Workyard captures GPS hours, tags them to the job and cost code, and exports to payroll. Every angle stays inside that.

1 Prevailing wage needs your input

"Still rebuilding weekly certified payroll by hand?"

Why: compliance deadline plus fines, and it showed up in almost every closed-won file. One question: does Workyard produce the certified-payroll report by labor classification?

2 Best-fit ideas per contractor

"Two or three specific ways Workyard pays off for a shop like yours."

Why: shows each prospect the payoff for their exact operation instead of a generic pitch.

3 Replace their failing tracker

"Your current tool traps your hours. Ours hands them back clean."

Why: a failing tool is the number-two reason your customers switched, WorkMax most of all. These buyers already have budget.

4 The Monday timesheet chase

"Your office spends every Monday chasing crews for last week's hours."

Why: the admin grind is a top-three pain in every trade, and GPS auto-capture means nothing to chase. Cheapest to run.

5 Feed the payroll they already run

"Clean job-tagged hours into the ADP or QuickBooks you already pay for."

Why: every deal turned on whether hours fit their existing system. This answers that up front.

6 Time-and-materials billing retest

"On a T&M job, a lost hour isn't a cost, it's an invoice you never sent."

Why: for T&M shops a missing hour is lost revenue, not just margin. We tried this small once without a clear read, worth one real test. How common is T&M in the book?

Whichever angle, the sweet spot is the same kind of shop: a real office (a controller or bookkeeper, an accounting system) but field hours still coming in on paper. That gap is where Workyard is worth the most.